1Introduction
ck1947 ("we", "us", "our") operates an online sports betting and casino information platform accessible at ck1947.cam (the "Platform"). This Privacy Policy explains how ck1947 collects, processes, stores, shares and protects personal data relating to users ("you", "your") who register for or otherwise access the Platform.
We are committed to handling your personal data responsibly and in accordance with the privacy and data protection standards applicable under the laws of the jurisdiction in which we are licensed to operate. This policy applies to all users of the Platform, including those accessing it from Pakistan and other permitted territories.
By creating an Account or continuing to use the Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with any part of this policy, you should discontinue use of the Platform and may request Account closure in accordance with our Terms & Conditions.
2Definitions
The following definitions apply throughout this Privacy Policy:
- "Account" means a registered user account on the ck1947 Platform.
- "Personal Data" means any information that identifies or can reasonably be used to identify a natural person, directly or indirectly — including name, email address, phone number, device identifiers and payment details.
- "Processing" means any operation performed on Personal Data, including collection, recording, storage, use, disclosure, erasure or destruction.
- "Data Controller" means ck1947, the entity that determines the purposes and means of processing your Personal Data.
- "Data Processor" means any third party that processes Personal Data on behalf of ck1947 under a written data-processing agreement.
- "KYC" means Know Your Customer — the identity verification process required before certain Platform features (including withdrawals) are unlocked.
- "Cookies" means small text files placed on your device by the Platform to support functionality and analytics.
- "Special Category Data" means sensitive personal data such as health information, which ck1947 processes only where strictly necessary (for example, responsible gambling self-exclusion requests).
3Data We Collect
ck1947 collects only the personal data that is necessary to provide the Services, meet our regulatory obligations and improve the Platform experience. The categories of data we collect are set out in the table below.
| Category | Examples | Why Collected |
|---|---|---|
| Identity Data | Full name, date of birth, nationality, CNIC or passport details | Account registration, KYC verification, age verification (18+) |
| Contact Data | Email address, phone number, city of residence (e.g., Karachi, Lahore, Islamabad) | Account communications, customer support, responsible gambling outreach |
| Financial Data | Payment method references, transaction amounts in PKR, withdrawal details | Processing deposits and withdrawals, AML compliance |
| Technical Data | IP address, browser type, device model, operating system, session timestamps | Fraud prevention, geolocation checks, Platform security |
| Usage Data | Pages visited, bets placed, games played, session duration | Platform optimisation, responsible gambling monitoring |
| Communications Data | Support chat transcripts, emails, complaint records | Support quality assurance, dispute resolution |
| Marketing Preferences | Opt-in/opt-out status for promotional emails and SMS | Sending relevant offers; respecting unsubscribe requests |
4How We Collect Data
4.1 Directly From You
The majority of the personal data we hold is provided directly by you when you register an Account, complete KYC verification, make a deposit or withdrawal, contact our customer support team, or opt in to promotional communications. This includes information submitted via registration forms, identity document uploads and support enquiries sent to [email protected].
4.2 Automatically via the Platform
When you access the Platform, we automatically collect certain technical data, including your IP address, browser type and version, device identifiers, operating system, referring URLs and session activity logs. This data is collected through server logs, cookies and similar tracking technologies as described in Section 9.
4.3 From Third Parties
We may receive personal data about you from third parties in the following circumstances:
- Identity verification providers — third-party KYC and AML screening services may confirm identity details or flag matches against sanctions and politically exposed persons (PEP) lists;
- Payment processors — transaction status and fraud signals from payment processing partners;
- Analytics providers — aggregated, pseudonymised usage statistics to help us understand how the Platform is used;
- Anti-fraud and responsible gambling services — shared exclusion databases operated within applicable regulatory frameworks.
5Purposes & Legal Basis
ck1947 processes personal data only where a valid legal basis exists. The primary purposes for which we process your data, and the corresponding legal bases, are:
5.1 Contract Performance
Processing your identity, contact and financial data is necessary to create and maintain your Account, process deposits and withdrawals, and deliver the betting and gaming services you have contracted with us to receive.
5.2 Legal Obligation
We are required by applicable licensing conditions and anti-money laundering regulations to verify your identity, retain transaction records and report suspicious activity to the relevant authorities. We cannot waive these obligations regardless of your preferences.
5.3 Legitimate Interests
We process technical and usage data on the basis of our legitimate interests in preventing fraud, maintaining Platform security, improving our services and conducting responsible gambling monitoring. We have assessed that these interests are not overridden by your fundamental rights and freedoms.
5.4 Consent
Where we process your data for marketing purposes — including sending promotional emails about new offers, PSL betting markets, ICC tournament odds boosts or casino bonuses — we do so only on the basis of your freely given, specific, informed and unambiguous consent. You may withdraw your marketing consent at any time through your Account settings or by contacting support.
6Data Sharing & Disclosure
6.1 We Do Not Sell Your Data
ck1947 does not sell, rent or trade your personal data to third parties for their own commercial purposes. Any sharing of data described in this section is carried out strictly for the purposes outlined and is governed by appropriate contractual safeguards.
6.2 Service Providers and Data Processors
We share personal data with third-party service providers who act as Data Processors on our behalf, including:
- KYC and identity verification providers;
- Payment processing and fraud detection services;
- Cloud hosting and infrastructure providers;
- Customer support platform operators;
- Analytics and Platform performance monitoring tools;
- Email and SMS communication service providers.
All Data Processors are bound by written data processing agreements that restrict them from using your data for any purpose other than delivering the contracted service to ck1947.
6.3 Regulatory and Law Enforcement Authorities
ck1947 may disclose personal data to competent regulatory bodies, law enforcement agencies or courts where required to do so by applicable law, court order, or to protect the rights, property or safety of ck1947, its users or the public. Where legally permissible, we will notify you of such a disclosure.
6.4 Business Transfers
In the event of a merger, acquisition, restructuring or sale of all or part of ck1947's business assets, personal data held by ck1947 may be transferred to the acquiring entity as part of that transaction. You will be notified of any such transfer and the privacy practices of the successor entity before your data is processed under materially different terms.
7International Transfers
ck1947 operates under an international gaming licence and may store or process your personal data on servers located outside your country of residence, including outside Pakistan. Where personal data is transferred internationally, ck1947 implements appropriate safeguards — such as standard contractual clauses or equivalent transfer mechanisms — to ensure that your data receives a consistent and adequate level of protection regardless of where it is processed.
By using the Platform, you acknowledge that your personal data may be transferred to, and processed in, countries whose data protection laws may differ from those in your home jurisdiction. We take reasonable steps to ensure that any such transfers are conducted securely and in compliance with applicable standards.
8Data Retention
ck1947 retains personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law and regulatory obligations. The following general retention principles apply:
- Active Account data — retained for the duration of your Account and for a minimum period of five (5) years following Account closure, in compliance with AML record-keeping requirements;
- Transaction records — retained for a minimum of five (5) years from the date of the transaction, or longer if required by the applicable licensing jurisdiction;
- KYC documentation — retained for a minimum of five (5) years following the end of the business relationship;
- Support communications — retained for up to three (3) years from the date of the communication, unless subject to an ongoing dispute or legal proceeding;
- Marketing preference records — retained for the duration of the business relationship plus a reasonable period to demonstrate compliance with consent obligations.
When personal data is no longer required and no legal basis exists for its continued retention, it will be securely deleted or anonymised in accordance with our internal data disposal procedures.
9Cookies & Tracking Technologies
9.1 What Are Cookies
Cookies are small text files stored on your device when you visit the Platform. They help us recognise your device, maintain your session state, remember your preferences and gather analytics data about how the Platform is used.
9.2 Types of Cookies We Use
- Strictly Necessary Cookies — essential for the Platform to function correctly, including session authentication and security tokens. These cannot be disabled without impairing your ability to use the Platform.
- Functional Cookies — remember your preferences such as language settings, display options and last-visited sections of the Platform.
- Analytics Cookies — collect anonymised or pseudonymised data about how users navigate the Platform, which pages are most visited and where errors occur. This data is used solely to improve Platform performance.
- Marketing Cookies — used only where you have provided consent, to deliver relevant promotional content about Platform offers, new cricket betting markets and casino launches.
9.3 Managing Cookies
You can control non-essential cookies through your browser settings or through the cookie preference centre on the Platform. Please note that disabling certain cookies may limit your access to some Platform features. Strictly necessary cookies cannot be opted out of while you remain an active user of the Platform.
10Security Measures
ck1947 implements a range of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration or disclosure. These measures include, but are not limited to:
- HTTPS encryption for all data transmitted between your device and Platform servers;
- Encryption of sensitive data at rest within our storage systems;
- Role-based access controls ensuring that Platform staff can only access personal data necessary for their specific functions;
- Regular security assessments and penetration testing of Platform infrastructure;
- Two-factor authentication (2FA) options available to all Account holders;
- Monitoring of access logs for suspicious or anomalous activity;
- Staff training on data protection obligations and secure data handling practices.
While ck1947 takes all reasonable precautions, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security and encourage you to use a strong, unique password for your Account and to enable 2FA where available.
11User Rights
Subject to applicable law and the conditions of our regulatory obligations, you have the following rights in respect of your personal data held by ck1947:
11.1 Right of Access
You have the right to request a copy of the personal data we hold about you, together with information about how it is processed. We will respond to access requests within 30 days of receipt.
11.2 Right to Rectification
If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. You may update most Account details directly through your Account settings. For identity document corrections, please contact our support team.
11.3 Right to Erasure
You may request that ck1947 delete your personal data where it is no longer necessary for the purposes for which it was collected, where you have withdrawn consent and no other legal basis applies, or where the data has been unlawfully processed. Please note that we may be unable to fulfil erasure requests in respect of data we are legally required to retain (e.g., AML transaction records).
11.4 Right to Restrict Processing
You may request that we restrict processing of your personal data in certain circumstances — for example, while you contest the accuracy of the data, or while we assess an objection you have raised.
11.5 Right to Data Portability
Where processing is based on consent or contract and is carried out by automated means, you have the right to receive your personal data in a structured, commonly used and machine-readable format.
11.6 Right to Object
You have the right to object to processing carried out on the basis of legitimate interests, including profiling, where you believe your interests or fundamental rights override those of ck1947. You also have an unconditional right to object to processing for direct marketing purposes.
11.7 Exercising Your Rights
To exercise any of the above rights, please contact our support team at [email protected] with a clear description of your request. We may ask you to verify your identity before processing the request. We will respond within 30 days; complex requests may take up to 90 days, in which case we will inform you of the extension and the reason for it.
12Children's Privacy
The ck1947 Platform is strictly intended for adults aged 18 or older, or the higher minimum age required by the applicable operator licence jurisdiction. We do not knowingly collect personal data from individuals under the age of 18. If you are under 18, you must not create an Account or provide any personal data to ck1947.
If ck1947 becomes aware that it has inadvertently collected personal data from a minor, we will take immediate steps to delete that data and close the associated Account. If you believe a minor has registered on the Platform or provided us with personal data, please contact us at [email protected] without delay.
Parents and guardians are encouraged to make use of available parental control software to prevent minors from accessing online gambling platforms. Local laws in Pakistan may impose additional restrictions on access to gambling services — it is the responsibility of the Account holder to comply with all applicable laws.
13Third-Party Links
The Platform may contain references to third-party services or technologies — for example, payment method names such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah, which are mentioned for Pakistani user familiarity only. ck1947 does not control the privacy practices of any third-party services, and this Privacy Policy does not apply to any third-party websites or applications.
We encourage you to review the privacy policies of any third-party services you interact with in connection with your use of the Platform. ck1947 is not responsible for the data practices of third parties and accepts no liability in that regard.
14Amendments to This Policy
ck1947 reserves the right to update or amend this Privacy Policy at any time. When material changes are made, we will update the "Last updated" date at the top of this page and, where appropriate, notify registered users via email or in-Platform notification prior to the changes taking effect.
Your continued use of the Platform following the publication of an updated Privacy Policy constitutes your acceptance of the revised terms. If you do not agree with the updated policy, you should cease using the Platform and may request Account closure in accordance with our Terms & Conditions.
15Contact Us
If you have any questions about this Privacy Policy, wish to exercise your data rights, or want to raise a concern about how ck1947 handles your personal data, please contact our support team. We aim to acknowledge all privacy-related enquiries within one business day and to resolve substantive requests within 30 days.
Support available 24/7 in English and Urdu